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January 12, 2007

Woolworths and the Drought

I always get a little nervous about programs like this: Woolworths (Safeway in Victoria) is offering to turn its profits for a whole day into drought relief. One would guess that Woolworths will simply offer the average daily profit to the cause, rather than go to the expense of calculating its profit for that particular day, so that any increase in patronage really goes to increasing the bottom line rather than to drought relief, but then again, maybe I'm too much of a cynic.
If you want to read about it directly from the Woolworths CEO, go here. I think I'll be staying at home. It sounds a little too much like the call to shop after September 11.

Now, here's a late thought. Instead of going to the Supermarket for that day, why not simply donate what you would have spent directly yourself. Then you can gain the tax deduction yourself, instead of Woolworths!

You will, of course, notice that I haven't designated the day.

Posted by gary at January 12, 2007 01:10 PM

Comments

Supermarkets make an average profit of 3% per item (profit in a supermarket is about 3% of turnover)... which gives you some idea of how to make a direct donation more effective...

Posted by: Gary [TypeKey Profile Page] at January 14, 2007 10:56 PM

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