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It seems that Victorian parents have been finding children's names at the local shopping precinct. The 1990s recorded a surge in the number of children bearing the names of multinational company logos: Lexus, Pepsi, Nike, Chanel and Versace, for example. While the phenomenon is not new - witness the emergence of Mercedes as a name in the 1930s, and the number of Lisa's emerging after Elvis married - the trend towards a global consumer culture has meant people calling their children after popular consumer items, including Mars and Sony.
While most names gravitated exclusively to one gender, there were the occasional variations, including a male Nike, a female Sony, and a split for Lexus, according to birth statistics.
Speaks a lot about where we find the source of identity.
Posted by gary at February 12, 2005 09:31 PM
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